The good news is that advertising spend displayed an unprecedented growth to reach expenditure of $8.3 billions. That was the US market. For 2019, OOH is expected to grow by 2.8 percent as new digital screens are likely to attract brands from sectors like technology, luxury, and travel. And Data sourced through WARC's global marketing index, digital and OOH were the only media to see marketing budgets grow around the world in March 2019. Other media channels registered declines.

A new type of media agency that uses predictive analytics and artificial intelligence to help clients decide where they should be spending their ad dollars launched in the US last week, with the aim of challenging the traditional agency business model in order to pick up big clients. Blackwood Seven was founded in Copenhagen in 2013 but has now entered the US market, thanks to the acquisition of performance marketing agency Two Nil, which has a roster of clients including Dollar Shave Club, Groupon, Wix, Zillow, Blue Apron, and The Honest Company. Speaking to Business Insider, Blackwood Seven's chief analytics officer Dr Michael Green explained that the company doesn't rely on "gut feeling" to make media decisions on behalf of its clients. Instead, Blackwood Seven is a software platform, which charges clients a software fee, rather than taking an agreed commission on total media spend like normal agencies. Nor does the company make bulk ad spend commitments to media owners or buy media slots in advance and sell them back to its clients.

An early Google employee tests different apps in his recently remodeled San Francisco home. The home's automation system can be accessed by smart phone; the front door has an automated video doorbell. Facebook founder and chief Mark Zuckerberg created the world's largest media owner, with 1.6 billion users, but it does not produce content. DIGITAL technology has quickly knocked some of the world's biggest businesses off their perches and will soon make more radical changes to our everyday lives. Tech experts have been surprised by the speed that consumers have flocked to global online platforms such as Uber and Airbnb, and believe it's only the beginning -- with artificial intelligence and internet-connected homes among the next big growth areas.